The advisor you'd hire if you could afford one.
Strategy and commercialization, every day, inside the Claude or ChatGPT you already use. Nothing to log into. Nothing to migrate. Nothing to lose if you stop.
- Scope
- Strategy + commercialization
- Runs in
- Your Claude / ChatGPT
- Your data
- Your files, wherever they already live
- Output
- Yours, 100%
- Ends
- When you say so
What's inside
The canevas are public.
How they connect and learn isn't.
Your Claude already knows what an ICP is. It'll write you one in thirty seconds. What it can't do is tell you that the ICP you just wrote contradicts the pricing you set three weeks ago. Or that your go-to-market isn't answerable yet, because your value proposition was never validated.
That's what Junior adds. Not the canevas. The network underneath them.
A method, not a prompt library
32 tools drawn from real consulting mandates, each with its own rules for what counts as a finished answer.
A dependency graph
Every tool knows what it needs before it can answer honestly. Ask anything and Junior works out what the question depends on before it looks at your data.
A coherence engine
Each new answer is checked against everything you've already validated. Contradictions get flagged when you create them, not two months later in a board meeting.
A sequence
Junior tells you what to build next, and why that one. A cascade that never skips a step.
How a question travels
Your data stays with you. Our method stays with us.
- You ask, from the tool you already have open.
- Junior works out which parts of your business the question actually touches.
- It reads only those, from your file, on your side.
- It reasons over them with the method.
- You get a deliverable. Not a template, not a lecture.
The method never crosses over to your side. Your Claude connects to it, asks it questions, and receives finished deliverables, never the canevas themselves. Your answers travel the other way only in the moment they're needed, and are never stored on our side. The deliverable is the only thing that crosses.
The rhythm
An advisor sees you once a quarter.
Junior, whenever you need him.
When you're building, decisions don't wait for the next session. Junior sits in the tool you already have open: you ask at 11pm on a Tuesday and you get the same methodology you'd get in a workshop. Every founder, every manager, every rep asks from their own environment and gets the same answer, because it's the same canevas underneath.
You work with Junior. You never work inside Junior.
What you see
Where you stand, without leaving the conversation.
Ask “Where am I?” and Junior answers with a card, right in the conversation: what's done, what's left, and what to do next. The same progress lives on your portal.
Hover a line, or the card
- One bar per canevasIts width follows the thinking time it takes. Green: done. Blue: in progress, filled as far as you've got.
- The coherence engine, made visibleA canevas turns to “Revisit” when a decision it depends on has changed. Junior tells you what to look at.
- Time estimate, not a timerLight, medium or heavy, with an estimate of the time left so you can plan.
- The sequenceWhat this canevas builds on, and what it unlocks. You know why it's this one, now.
You're halfway through Pricing. Shall we finish it?
Hover a line, or the portal
- Overall progressBoth suites on one line: what's done, what's left, and the thinking time to plan for.
- Back to the conversationThe next step, with a button that takes you back to Claude, on the right canevas.
- The whole sequenceEvery canevas in order, and what will open it. For a check-in between sessions, or to show a partner.
- What your coach seesYour statuses, never your words. Your coach sees what's moving and what's stuck. Your answers and deliverables stay in your files.
What you walk away with
Plans you can act on, not canevas you have to interpret.
A direction your team can repeat back to you.
Vision, business model, objectives, KPIs, maturity, priorities. Sequenced so that each one is built on a decision you've already made, across five interlocking dimensions.
A go-to-market that survives contact with a buyer.
ICP and value proposition, competitive marketing audit, customer journey, pricing, go-to-market strategy, signals and activation, sales pipeline, sales dashboard, opportunity assessment, client onboarding, partnership program. From target to customer, in one learning loop.
The decks and reports you were going to write anyway.
Positioning and messaging, executive reporting, and everything your investor or sales pitch needs, ready to drop into the template of your choice. Drawn from what you've already validated, so they agree with each other.
Two ways to see Junior